We believe that every business has something unique to offer, and your customers are unique in the ways they engage with you.
Before proceeding with any work on your behalf, Sticky Digital will take the time to understand your business, your goals and your target market. Only with this understanding can we start off on a solid footing to provide you with a feasible long-term strategy to grow your online presence. There are no rubber stamp solutions here.
You already have a good idea of your business objectives, but to compete in the digital landscape you need to know who your audience is, and how they want to do business with you. Exploring how to meet their needs - in some cases, even before they know what those needs are - is at the core of an effective marketing strategy. Digital marketing differs from traditional mediums in delivery and format, but also in terms of being a more cost effective and better informed strategy (due to the vast amounts data available). We start with strategy to create a touchstone for everything that follows.
Standing out from the crowd is about having a unique voice. But more than that, your business needs to present a credible and authoritative 'face' to your customers. Almost every consumer around the world now has a wide array of choice in products and services, so it's what you do differently that will capture the attention of potential customers. When it comes to meeting the challenges of marketing to your target audience, Sticky Digital will seek out that point of difference and use our lateral thinking powers to create something outstanding.
We're not just talking about business ethics. When you come to us for advice, we'll review your existing strategy (if you have one) and your existing marketing assets, e.g. your website, branding and printed collateral. We will be open and upfront about where we see room for improvement, and also what we think you shouldn't change. We will invite you to be just as honest with us! Through open communication we will work with you to develop a realistic solution to address your business challenges - one that is a comfortable fit for your budget.
This is how we do it.
Some Compelling Stats
We love data.
Statistics are informed by data collected across a number of different mediums and sources. The data that is collected can be anything from basic demographic information right through to specific customer behaviours.
While it may be scary that this much data is floating around 'out there', it is powerful information for making informed business decisions.
Consumers who use local search on mobile AND visit a store on the same day50%
Customers who won't came back to your website after a BAD experience88%
Judgement of a website's CREDIBILITY based on overall aesthetics (design)75%
Customers that rate FREE shipping as critical to an online purchase73%
Any questions so far?
“The scientist is not a person who gives the right answers, he's one who asks the right questions.” (Claude Lévi-Strauss)
What We Do
Strategy development provides you with a roadmap for continued growth of online opportunities for your business. We will develop a multi-channel strategy unique to your busines, your audience and your products / services. The same 'recipe' does not work for every business, which is why we will spend the time getting to know you and your business before recommending a tailored action plan.
Our team have the skills and background to assist with the development of unique, engaging and shareable content to leverage as part of your content marketing strategy. We take the time to thoroughly research each subject matter to provide relevant, informed and useful information for your customers. Thinking outside of the box is what we do best!
The responsibilty of writing copy for your website and digital communications is possibly the least desired role in a business. The way we see it - the copy on your website (especially) is one of the most important pieces of content. It is a compelling conversation with potential customers, when you can't speak to them in person, and it is also a crucial consideration in any worthwhile SEO strategy.
Great photography makes a strong impression. In a time when your website is often the first point of contact with potential customers, providing engaging and informative imagery can mean the difference between winning a new customer or follower, or losing to your competitors.
Sticky Digital offers both consulting services and ongoing assistance packages for search optimisation. Our SEO services may begin with an SEO health check (sometimes referred to as an SEO Audit) which helps to identify opportunities for improvement. We can also assist with setting up your Google Ad campaigns, including AdWords and Shopping campaigns.
User experience (UX) is one of the most important factors in keeping potential customers engaged. YOU are NOT your customer, and the only way to really understand how well your website represents your business - identifying frustrations and barriers to conversion - is to study how visitors are interacting with your website, in person and through analytics.
We're pretty flexible. Here is some of the work we've done across a variety of services:
- Graphic Design
- Web Design
DL In-store Flyer
Photography / Videography
Web Design (eCommerce)
FITIA PT Studio
Photography / Branding
Branding / Graphic Design
In The Garden Design
Are You Impressed Yet?
You can contact us to talk more about your project
Here are some of the fantastic things people have had to say about what we do.
Carly was incredibly patient as I am VERY technically challenged; during the process she helped and supported me as I learned along the way. From the start the she was professional and each and every 'dumb question' I asked was promptly and succinctly answered, even though they were often NOT in the contract and job description.Tara, Simpson Cottage
Carly has been providing us with marketing services for almost two years, initially engaged to develop rebranded collateral and website content. Sticky Digital has continued to provide assistance with content development, digital marketing strategy, and improvements to the form and functionality of our website, as well as photography and video of our product range. Her support and guidance has been invaluable in helping our business grow.Fred, Kleentek Australia
We’ve commissioned Sticky Digital to photograph our products, events and people throughout QLD, NSW & VIC. The high quality imagery and video we’ve been provided has allowed us to create high calibre marketing collateral that helps us achieve our regional marketing objectives.Steve, Vermeer Australia